Golfweek Tech Lab presented by T-Mobile for Business brings a selection of golf industry stakeholders and the investment community together to engage with a curated group of technology startups that can enhance the game and business of golf.

In a joint venture between Golfweek and underdog venture team, the second annual Golfweek Tech Lab presented by T-Mobile for Business will be held in Charlotte, NC, on May 12th and 13th, to coincide with the 2025 PGA Championship at Quail Hollow Club in May. The event will feature over 18+ startups, as well as panelists, and featured keynote speakers that are investing in the evolution of the sport.

Click below to relive the highlights of last year's event.

Want to participate or partner? Selected guests will be considered. Reach out to nik.kumar@underdogteam.com.

Agenda

Golfweek Tech Lab is a two-day, invitation-only, highly curated space for early startups to showcase, engage and network for deal-making across the Golf Industry.

Event Schedule TBA.

The Program

At Golfweek Tech Lab 2025, selected startups and Founders can:

ENGAGE: Time and space to foster in-depth discussion with targeted attendees
NETWORK: 1:1 meetings with strategic attendees
SHOWCASE: Present your value prop in a highly curated exhibition environment – quality not quantity

Best-in-Show

Golfweek Tech Lab will hold a best-in-show competition with participating companies looking to earn best in show recognition across five categories, as well as a grand prize. A panel of judges will evaluate each startup based on set criteria, including their video submissions, onsite demonstration, and presentation to judges. Event attendees will receive a vote as well, weighted against the judges vote.

Grand prize winner will receive a cash prize and be featured on the cover of Golfweek. Category winners will receive an editorial in Golfweek and 1:1 mentorship course from an industry expert.

Startups

The 2025 event will feature startups and early stage companies in a variety of categories impacting and growing the business of golf. Startup tracks include:

• Player Performance
• Business Solutions & Software
• 5G-enabled technologies
• Golf Experiences/Golf Tourism (app or software based)
• Golf Hospitality & Event Management
• Coaching & Training Software
• Course Formats
• Course Solutions
• Next-Gen Equipment
• Media/Content Solutions
• On-course Concierge/Hospitality
• Fitness + Wellness
• AI + Connected Devices

Participating Startups

Additional Startups TBA.

	Golf app designed to build profiles for amateur golfers, offering features like stats, GPS, and wagering tools.
	Offers a customizable fan experience platform that captures the lifetime value of fans on a global scale
	Revolutionizes off-course training by offering players the experience of real putting on a tilting green and approach shots from uneven lies
	Leading innovator in media technology, specializing in ultra low-latency live video streaming solutions
	World’s first secondary market for tee times, offering golf courses a new revenue stream without charging them for partnership
	Offers real-time language translation tools supporting 104 languages, designed for seamless integration on web browsers and mobile devices, with applications across industries like sports and food & beverage
	Sleep and audio technology that focuses on improving sleep quality through innovative soundscapes and audio tools tailored to individual needs.
	Digital advertising platform designed to optimize sponsorships by targeting fans through social media, video, and display campaigns
	Ball and player tracking technology that delivers a turnkey solution for teams and leagues searching for game-winning skill and tactical insights.
	Human performance intelligence company that combines expertise in physiology, precision health and data science with a deep understanding in technology, molecular profiling, and practical sports performance.

Attendees

Golfweek Tech Lab presented by T-Mobile for Business is an opportunity for those in the business of golf to meet the leaders and investors at the forefront of emerging technologies that can help improve all aspects of the golf industry, both on the course and off. The event will bring together leaders from across the golf world, including:

• Governing Bodies
• Tournament Directors
• Brands
• Investors
• Course Operators
• Major Resorts
• Media

2024 Event Snapshots