Golfweek Tech Lab brings a selection of golf industry stakeholders and the investment community together to engage with a curated group of technology startups that can enhance the game and business of golf.

The third annual Golfweek Tech Lab will be held at Aronimink Golf Club in Newton Square, PA. The event will take place on-site during the 2026 PGA Championship, May 11th – 12th.

Click below to relive the highlights of last year's event.

Want to participate or partner? Reach out to nik.kumar@underdogteam.com.

Registration

Agenda

Golfweek Tech Lab is a two-day, invitation-only, highly curated space for early startups to showcase, engage and network for deal-making across the Golf Industry.

Final Event Schedule TBA.

The Program

At Golfweek Tech Lab 2026, selected startups and Founders can:

ENGAGE: Time and space to foster in-depth discussion with targeted attendees
NETWORK: 1:1 meetings with strategic attendees
SHOWCASE: Bring your value proposition to life on site in the PGA Pavilion at the PGA Championship, a curated, elevated exhibition environment that prioritizes high value conversations over volume

Best-in-Show

Golfweek Tech Lab will hold a best-in-show competition with participating companies looking to earn best in show recognition across five categories, as well as a grand prize. A panel of judges will evaluate each startup based on set criteria, including their video submissions, onsite demonstration, and presentation to judges. Event attendees will receive a vote as well, weighted against the judges vote.

Grand prize winner will receive a cash prize and be featured on the cover of Golfweek. Category winners will receive an editorial in Golfweek and 1:1 mentorship course from an industry expert.

2026 Startups

	Vow is The first B2B2VIP technology powering live events and guest experiences for the people who plan and attend them.
	AVA Golf is a golf intelligence platform that turns performance data into a clear, personalized path to improvement through tailored video playlists that evolve with your game.
	IVOKE is a hand intelligence platform that measures how golfers use their hands during the swing, capturing pressure and movement to turn feel into data and make great swings repeatable.
	Ekkobar is an AI-powered social intelligence platform that helps sports, media, and entertainment brands turn complex social media conversations into clear, actionable decisions. It analyzes the “who, what, and why” behind online discussions to uncover insights on audience behavior, influencers, risks, and opportunities—enabling organizations to protect reputation, guide strategy, and drive measurable business impact.
	Clubhaus is a golf-focused technology platform that enhances the on-course experience by combining seamless mobile ordering, payments, and a universal loyalty system. Golfers can order food, drinks, and gear mid-round, earn rewards for every purchase and round played, and access exclusive perks—while courses benefit from streamlined operations and increased revenue.
	CourseRev.ai is an ultimate solution for automating tee time booking and managing golf course operations with the power of AI technology. Our AI-based concierge seamlessly connects to a tee sheet system or booking engine, allowing you to easily manage reservations and increase revenue.
	PIING is is a new advertising channel disrupting sports and live events globally, engaging fans with positive moments they will remember long after they’ve left the venue.
	Fairgame is golf's first digital clubhouse with a mission to connect the golf community and inspire every player at every level to find and fall in love with their version of the game.
	Puttrax is golf’s first portable training & game system for putting.
	Golflive is the only app that combines live coaching, video analysis, content monetization, and business tools in one seamless experience.
	Diddo is an universal commerce layer for AI agents, utilizing proprietary AI to empower video content providers and media owners with a platform to let their viewers buy the goods and products they see on any screen.
	Bantee is a social app designed specifically for golfers, built around community, friendly competition, and trash talk. It fills a gap in the market by focusing purely on the social layer of recreational golf that GPS and scoring apps overlook.
	CourseCast's state-of-the-art AI autonomously produces broadcast-grade video and analytics of everyday golf using hidden, off-the-shelf cameras. Any Par 3 can be transformed into a lucrative engagement platform where golfers watch, learn, and compete, while courses monetize closest-to-the-pin contests, premium events, and clubhouse TV streaming.
	SmartPin is a no-cost, revenue-generating machine that electrifies the on-course experience and turns the players into social media influencers driving course awareness with their highlight videos.
	Allowed under the USGA Rules of Golf, Dotty Green is the first and only closest to the pin, laser rangefinder (DMD – Distance Measuring Device) and multipurpose tool (divot repair and ball marker included) specifically designed for the green.

2025 Startups

2024 Startups

2026 Judges

Kris Hart
PGA of America

Keith Bank
KB Partners

Jenna Kurath
Comcast

Blake Davage
Under Armour Innovation

Lorine Pendelton
125 Ventures

Attendees

Golfweek Tech Lab is an opportunity for those in the business of golf to meet the leaders and investors at the forefront of emerging technologies that can help improve all aspects of the golf industry, both on the course and off. The event will bring together leaders from across the golf world, including:

• Governing Bodies
• Tournament Directors
• Brands
• Investors
• Course Operators
• Major Resorts
• Media

Past attendees include representation from: PGA of America, Comcast NBCUniversal Sports Tech, T-Mobile for Business, Re/Max, Mercury, LOVB, FloSports, Sports Business Journal, Myrtle Beach, CAA Sports, CapTech, Old Tom Capital, KB Partners, US Olympic & Paralympic Committee, IBM, First Tee, Rapid Tee Golf

2025 Event Snapshots